Meet the new Atlas
Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from the ground up to tackle today’s marketing challenges, like reaching people across devices and bridging the gap between online...
View ArticleIn-App Conversion Measurement Now Available
Today, we’re excited to announce the next enhancement for the Atlas universal tag – that snippet of code attributing website actions to advertising campaigns. In addition to measuring page loads and...
View ArticleQA Enhancements Bring Visualizations to the Atlas Platform
By: Nick Rivano, Atlas Product Marketing Manager Today we’re pleased to announce that we’ve made enhancements to the Atlas platform that will make it easier than ever for clients to perform quality...
View ArticleBuilding Towards Value with Atlas
by: Dave Jakubowski, Head of Ad Tech, Facebook Marketing pioneer John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Despite...
View ArticleIncreasing our Focus on Measurement
When we reintroduced Atlas to the market in 2014, we also launched “people-based marketing” — the idea that people, not cookies, should be at the center of every decision advertisers make. At the...
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